Mikel Uranga

Customer Intelligence

BMW

Biography

I am the Customer Intelligence responsible for Radisson Hotel Group. Before that I worked in a similar position in BMW and as a Data Scientist for the same company after some years doing consulting jobs for Analytical and Business Intelligence projects. I've been always involved in CRM & Data technologies. I like connecting the dots and moving data around. From time to time you may find me optimizing that problematic query. If anything needs to be done more that once you can expect me to automate it.

Interests

Data Plumbering
Process Automation
Customer Centricity

Education

Big Data & Business Analytics, 2016

U.N.E.D.
MSc in Telecommunications Engineering, 2009

University of Deusto

Skills

Data

Machine Learning

Management

CRM

Business Intelligence

Automations

Experience

Global Senior Manager, Customer Intelligence & Analytics

RHG

Mar 2023 – Present Madrid

Responsible for the global customer data. Optimizing Loyalty & CRM processes. Responsibilities include:

Global Reporting
Stakeholders Communication
Data Analysis and Business Intelligence project management
Data Architecture, Data Sources & Systems Integration
Hyperpersonalization & Automation
Finding the Problems & Moving the Needle

Customer Intelligence & Analytics Lead

BMW

Dec 2021 – Mar 2023 Madrid

Responsible for the enterprise customer data processes and systems. Empowering the digital and data-driven transformation of the company. Responsibilities include: